Posts Tagged ‘marketing’

Here’s Amelia – teamster No. 4!

February 11, 2013

Amelia is the next member of the newroomsonline team to introduce to you all.

A driven individual for whom nothing is too much trouble. I have a feeling that she would survive and thrive no matter what discipline she chose to follow.

A former competitive equestrian who drinks in all things marketing, she keeps me on my toes, alerting me to new ideas every week.

So while she offers no nickname, let’s say I’ll call her the Boss from now on!

Topshop – take heed, please don’t miss out on Amelia!!!!

The Boss!

The Boss!

  1. Name – Amelia
  2. Nickname – n/a
  3. Age – 19
  4. Course of study at MMU – Retail Marketing Management
  5. What is your dream job? – Head of Marketing at Topshop.
  6. Where do you see yourself at 30 years old? – Living in New York or Sydney.
  7. Tunnocks Teackes or Kit Kat? Peanut Butter Kit Kat!
  8. Favourite TV Show? – The Inbetweeners or Sex and the City, bit of a difference!
  9. Who is your role model? – My Auntie, she lives in Spain doing what she loves.
  10. What is the last book you read? – The Bell Jar by Sylvia Plath
  11. What is your favourite film? – Lord of The Rings, best films ever.
  12. What was the last CD you bought? – TNGHT ep
  13. What made you choose Manchester for your degree? – Manchester is my favourite city in England.
  14. What is your most commonly used word or phrase? – ‘I love [insert random object/thing]’
  15. If you could invite 4 famous people to dinner, who would you invite and why? – Miley Cyrus, because I love her, Ed Westwick, because he’s gorgeous, Mila Kunis because I have a massive girl crush on her and Zach Braff because he’s hilarious.
  16. Where is the one place on earth you’d like to visit? – I couldn’t name just one, I hope to see the whole world before I die.
  17. What is the most daring thing you’ve ever done? – I am the biggest wimp, so that would probably be learning to horse ride and eventually competing on my own Horse.
  18. How much is a pint of milk? – 50p
  19. Who’s going to win this year’s X Factor? – I really don’t care.
  20. Of all the products available at newroomsonline, which is your favourite? – The Chupa Chups Umbrella, you can’t survive Manchester without one!

Customer Service – the new marketing!

January 27, 2010

My husband David returned from RAW 2010 last week telling me how it was never more evident that the message to business is that keeping in touch with your existing customers and customer service are the keys to success. As the hackneyed phrase goes, it’s not rocket science. The 80/20 rule has been in effect for as long as I’ve been alive and I’m sure that the old adage that people might tell one person of a good experience but they’ll tell 30 of a bad one rings truer these days more than ever.

You only have to look at the next generation about to hit university and how they’ve armed themselves on Facebook to question the fairness of yesterday’s GCSE exam to see quickly that bad news spread. It’s hit the national headlines. Is Facebook the new hairdresser’s?

So with my customer service head on it gives me great pleasure to tell the world to dine at Zinc in Manchester. We ate there last night to perfection. It might not be some people’s first choice when you have much grander titles at your disposal but I’ve dined in some of those grander places and they didn’t offer the full package. Zinc, on the other hand, was an absolute delight from start to finish.

Every staff member without exception was not just courteous but either naturally gifted or trained to perfection in people skills. A faultless team who knew instinctively when to stop and chat beyond “Can I take your plates?” and when to walk away.

The food was impeccable from the Greek Mezze dips and bites to the fish, chips and mushy peas, the creme brulee, the wine, the dessert wine, the Hendricks WITH cucumber…..and the background music, which rounded it all off. I can’t say that I’ve enjoyed a meal as much in a long time and we dine out OFTEN! The fact that our waiter (which seems a much too patronising word) clocked my joyous reaction to their olives and gave me a bag to take home (!) was the cherry on the cake.

It was the extra-mile that I constantly try to effect with newroomsonline.

My face to face dealings with clients on the event management side are easier to gauge – you can read people’s faces, their reactions to your service. The fact that I spent the weekend celebrating my addition to Business Link Northwest‘s Event Consultants panel proved that point and it was a huge relief to be appointed (others were successful too and I can’t wait to work alongside them!).

Online customer service is sometimes trickier. Few people complain, thankfully, but then few also commend your attention to detail. We had an email from a man at Christmas whose very first opening line was confrontational, blunt, rude and a bit harsh frankly. He’d ordered a product the day before and at 9am that day was writing to complain he’d had no confirmation and that he even doubted we were a legitimate company. Within two hours he wrote the most wonderfully apologetic note saying the item had just been delivered and that perhaps he’d been a bit hotheaded in his first email. He’d literally pre-empted our confirmation email by about 30 seconds but at least he had the good grace to write and apologise. Another man this week wrote to commend our immediate customer service and to thank us for dealing with his issue instantly. And to have that feedback is not only invaluable but such an incentive for more of the same.

So if you’re out there today and someone gives you good service tell them! Blog it, tweet it and give their business and day in general a bit of a boost. Complaining doesn’t get half as good a reaction as praising service!

Impulse Buying – the old and the new!

September 28, 2009

The first time I was in business I ran a gallery specialising in Ceramics and Bonsai Trees. Guapa, as I so unaffectedly called it (! – well I was young, what can I say?), lasted nearly four years and I’m sure that the majority of my sales were largely impulse buys. Janice Tchalenko Peacock Platter

People passing the window, spying Janice Tchalenko’s magnificent peacock bowl, for example, would then come in to see what they could afford of a similar ilk but smaller.

What’s weird about being online only these days is that while what we sell today isn’t a million miles from what the gallery ultimately specialised in – design-led gifts for the more discerning, I would never describe purchasing gifts online as impulse buys in the same vein. It’s hard to attract the impulse buyer when you know that 9 times out of 10, people are visiting your virtual shop because they have specifically typed a searchword into google and found you. It’s all premeditated buying. There’s no Janice Tchalenko showpiece gracing some virtual window online which grabs people and makes them get that same urge to buy. Someone please correct me if I’m wrong.

Which isn’t to say that once there people don’t browse, they do, but it’s not as easy to encourage or define!

So last week when we launched our new newsletter, it was just fabulous to see how much traffic it did generate to the site. And the conversion to sales was extremely healthy. Of course it’s what we wanted and the results were wonderful but we’ve had a newsletter before…..just not as corporately consistent with our branding.

newrooms-newsletter

Design Force, with whom I work on different matters, did a wonderful job for us. I have to be transparent about our relationship, I’ve known them for years and it would be wrong to imply that there isn’t already a strong relationship there. So when they asked me if we had a newsletter and what we sent out, how much information we could derive from the analytics – well none, it’s a general email at the mo, we jumped at the chance to be one  of their first customers with their new Chirrupon service.

There is irrefutable evidence now to suggest that businesses are switching their marketing spend from traditional to digital methods and we can see why.

“It’s the way of the future” – my husband’s hackneyed phrase – is true!

I am, however, quite old fashioned at heart and while I absolutely love the online world, I thoroughly enjoyed my own  personal impulse buying moment yesterday. I noticed the Buy Art Fair news piece on How-Do and signed up for tickets and went along yesterday.

Last week was long and hard work, and I regretted not having had the time to go earlier, at a more leisurely pace, than ramming an hour into my Sunday afternoon to fly round with no choice but to impulse buy – browsing was not an option at this late stage.

It wasn’t what I’d expected at all. I’d not read the bumf in detail so I can’t complain. It was a wonderful hour. Galleries from all over the country were there selling different wares though it was a bit depressing the high number of people selling Peter Blake’s work. It’s not that his work is depressing it’s just that it seemed that the content of people’s stalls had not been pre-vetted….so there were seemingly endless amounts of his work – he could have had his own floor – real overkill.

I met a photographer called Richard Heeps. He stood out not least because his was I think the only photography on show but it was just my bag, man! It’s the kind of work I strive to achieve myself. It’s joyous and quirky, it’s bright and colourful and yet sometimes so much so that it becomes quite dark. I loved one of his pieces of a dashboard covered in different barbie dolls…..somehow jolly and macabre at the same time.

I bought two prints, the first of a fish and chip van (and so wished there’d been an ice-cream van in the same style) plus a rather sinister shot of a Texaco Marine sign overlooking a beautiful stretch of blue water out in California.

I also managed to purchase a piece of work by a guy called James Baker. Not my usual style of art at all, though part of me thinks it could look good alongside the limited download by the Chapman Brothers a couple of years ago on the South Bank Show……..another mix of colour and the darker side of art.

We’ll see. Just keep buying the art guys, it’s such a good feeling not having your artistic tastes dictated by Ikea’s framed poster section! The Buy Art Fair was a great chance for those normally intimidated by galleries to be comfortable and not feel suffocated by that stifling silence that so often permeates galleries. It was bustling and full of life.

P.S There were no real arses there either, which is always a bonus!